To Help Retailers Deliver Superior Online Customer Experiences

By: AJAXWorld News Desk
Feb. 2, 2007 07:15 AM

“Retailers are seeing that Web 2.0 is here and that the customer experience possibilities that it brings are unbelievable,” said Joe Chung (pictured), co-founder and CEO of Allurent. “Early leaders in this market have started to set the standard for online shopping, opening up an innovation gap between them and their competitors who are slow to react. Shoppers will soon come to expect rich, interactive shopping online, and retailers have to move quickly to catch up to early leaders. The Allurent Rich Commerce Suite is designed to help retailers catch and surpass their competition.”

Successfully delivering a rich shopping experience is much more than adding a few interactive elements to a website. It requires a holistic approach that considers all aspects of how retailers create, deliver, and maintain great shopping experiences. Allurent’s Rich Commerce Suite delivers exactly that.

Each module in the Allurent Rich Commerce Suite consists of world-class consumer interaction features, business tools that give retailers the power to adjust the merchandising and interaction as needed, and industry-leading technology features to support search engine marketing, bookmarking, bandwidth sensing, and other capabilities required to ensure that online stores operate as effectively in practice as they do when retailers imagine them. The suite leverages a retailer’s existing e-commerce infrastructure and each module can be configured to match any retailer’s unique brand and style. The modules work together and complement each other, so retailers can add them at the right pace for their rich interaction strategy.

Modules included in the first release of the Rich Commerce Suite include: Read the Rest.

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