� � � Traffic Patterns

By Enid Burns | July 11, 2006

NewsCorp-owned MySpace garners the highest U.S. market share of visits on the Web, even beating out Yahoo Mail and portals. That’s according to data released by Hitwise.

For the week ending July 8, MySpace had 4.46 percent market share of visits, making it the top site on the Internet. The social networking site surpassed widely-used Web-based email and portal sites including Yahoo Mail (4.42 percent); Yahoo (4.25 percent); Google (3.89 percent) and MySpace’s own email site (2.85 percent). eBay ranks eighth on the list with 1.59 percent market share.

MySpace’s growth rate was gradual, but it enjoyed a 4,300 percent increase over a two year period. “This site has increased more than we’ve seen in my memory of any of the sites we track,” said Bill Tancer, general manager of Global Research at Hitwise. “There doesn’t seem to be any end in sight.

While Tancer said MySpace could maintain the top position; he leaves open the possibility for an incumbent. “We have to realize with the Internet there’s always a chance someone can come up with a brand new way of doing things and take over the dominance of MySpace.”

OSA Editorial Comments:

mySpace is inarguably a valuable tool and a great way to have fun chatting with people from around the world. The important thing is to use common sense�the Internet isn�t as secure or safe as many people imagine. A good rule of thumb: if you wouldn�t give out the information to someone you just met at a club, don�t give it out online either. Spread the word�it�s time to make mySpace a safe space.

Your Online Security Authority
Bill Wardell

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