TIME magazine has proclaimed their person of the year as “YOU” meaning the rise of user generated social networks that are the backbone of Web 2.0. The proclamation has been seeing the gamut of responses from the real founders of Web 2.0 – the citizen journalists; and just as with main stream media they are either gushing over the award or in the words of Darren (problogger)

While I think it’s a great award (you/we) have been a part of a massive shift) I think it’s also a brilliant Linkbait strategy (planned or unplanned). Can you imagine the inbound links this is going to create for Time?!? Every user generated content maker is going to be linking to this one!

Sure it’s nice to see that the you of user generated work is getting recognition; even in a round about way, but what it is also saying is that it is okay to make million dollar fortunes off of the work of other people and not have to compensate them.

Robert Heinlein first coined the word ‘grok’ in Stranger in a Strange Land and is probably one of his more well known coinages; but in the Moon is a Harsh Mistress he also coined the acronym TANSTAAFL – There Ain’t No Such Thing As A Free Lunch. This law was proven back in the ’90s with the crash of the dotcom boom!

OSA Editorial Comments:

Well, if I am one of the winners where is my prize? or at least a little prize money!

Your Online Security Authority
Bill Wardell

Popularity: 6% [?]

OSA Technorati Tags: Citizen Journalists, Dotcom Boom, Editorial Comments, Fortunes, Gamut, Hing, Inbound Links, Linkbait, Main Stream, Massive Shift, Moon Is A Harsh Mistress, Person Of The Year, Prize Money, Ree, Robert Heinlein, social networks, Stranger In A Strange Land, Stream Media, Time Magazine, Uch

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