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Keys to Improving Customer Retention »

Adding to the problem, banks’ marketing departments will find it more difficult to advertise their messages to both prospective and existing clients due to some of the consumer privacy regulations enacted recently, claims Charles Nicholls, founder and CEO of SeeWhy (Windsor, U.K./San Francisco), a provider of real-time event intelligence. “The proportion of people banks can market to is shrinking with all the spam rules and opt-out programs,” he states. “You may have a million customers, but the addressable pool is only half that. So retention through superior service becomes more vital.”

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