FOR IMMEDIATE RELEASE - March 9, 2007

AMERICAN EXPRESS ADDRESSES RFID PEOPLE TRACKING PLANS Promises Full Patent Review, Tracking Notice, and Chip-Free Option

The top brass at American Express, chagrined at the discovery of its people tracking plans, met with CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering) last week to discuss the issue. One outcome of the meeting was a promise by American Express to review its entire patent portfolio and ensure that any people-tracking plans be accompanied by language requiring consumer notice and consent.

The meeting was organized after CASPIAN called attention to one of the company’s more troublesome patent applications. That patent application, titled “Method and System for Facilitating a Shopping Experience,” describes a Minority Report style blueprint for monitoring consumers through RFID-enabled objects, like the American Express Blue Card. Read more @ RFID

OSA Editorial Comments:

WOW, I am shocked that this is even a issue!!!  Who, What, When, Where, Why and How do we give permission for this? That’s all I have to say about this!

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Bill Wardell

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