It’s no secret that the holiday period is the biggest shopping frenzy of the year – indeed, I experienced sensory overload just stopping by a downtown mall on the way home the other night!
The day after Thanksgiving is the big one in the US, while the day after Christmas (AKA Boxing Day) tops the list in Canada (if I recall correctly) as retailers slash their remaining inventory to move and shoppers finish up the shopping season buying stuff on sale for themselves (some new hockey gear is on the Boxing day sale list for me).
Regardless of what your holiday is called, and when you do your shopping, studies show that more and more of you are shopping online – wisely avoiding the crowds and spending extra time relaxing with family during the festive period. In all, about a quarter of holiday gift purchases are made online and that number is bound to grow and people discover the ease of online shopping for buying unique items along with the usual books and CDs.
With this in mind, Swartz PR sent out a press release chronicling a couple Elastic Path powered retailers’ strategies and stories from the holiday sales trenches. In particular, the release details two UK-based e-retailers ElectricShopping and I Want one of Those. Both of these companies are great gift buying stops as the former focuses on handy households appliances and the latter on gadgets and toys. Read the rest.
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